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Book Tours
Posted: Friday, May 20, 2011 9:28 PM
I would love to get the authors' opinions on book tours.  In January, I created Book Lovin' Bitches Ebook Tours and have had over 100 books submitted as tour candidates since then.  What I'm wondering is:  What is your general opinion of book tours as promotional tools, and what do you look for when considering submitting your book?  Thanks!

Colleen Lindsay
Posted: Tuesday, May 31, 2011 8:36 PM
Joined: 2/27/2011
Posts: 356

Hi Fade!

I'm guessing that you're asking the writers on this site for answers, but as a former publicity director, lemme throw in my two cents.

I love blog tours. I worked primarily with sf/f and pop culture titles, so it was frequently hard to get the budget for a real live in-person tour for my authors. I started setting up blog tours for them instead.

Two things I always looked for were the number of unique visitors per day (I was looking for upwards of a thousand or more unique users a day) and the level of engagement of those users. IE, how active were the comment threads for each post. Reader engagement makes all the difference, I think.


Colleen Lindsay
Community Manager