Blogging & Social Media
Facebook Book Release Parties
They are really quite fun! I did one for a book release on my own and I have done "take overs" with other authors too. The basic premise of having a party online is to get the audience excited about your book. These types of parties work well for people that have a following outside their hometown because traveling might be hard for your readers that are across the country or across the globe.
A "take over" is effective for newbies because you are exposing yourself to other authors AND readers. Most "take overs" happen in one hour time slots and the party itself can last one day to a month depending upon how big it is. You can find these while scrolling through your invites on FB because most of the time FB will suggest a party for you to attend.
A few tips for those that would like to try this: