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Nike would be content to let Apple sell devices
Posted: Saturday, August 27, 2016 2:43 AM
Joined: 8/27/2016
Posts: 4

In nike air store other words, it makes less and less sense for Nike to stay in the hardware race when its physical wearables are not bottom line needle movers, especially as companies like Apple and Google prepare to join the fray. Just last week, Nike announced the launch of its San Francisco based Fuel Lab. The testing space, born from its accelerator program, will join Nike's slew of other innovation branded R&D havens where companies will be able to design hardware products that incorporate the company's proprietary point based workout metric, NikeFuel. Essentially, it will be a incubator for FuelBand successors, as long as they plug in to Nike+, for which Nike is publicly releasing an API this fall.

As Nike redirects its wearable efforts toward software, it's avoiding the competition from nike women uk a bevy of new devices that will further crowd the market, namely the Apple "iWatch" and devices running Google's recently unveiled Android Wear operating system, designed exclusively for watches and other wrist oriented wearables. As Apple gets involved, Nike has a potential partner. Apple CEO Tim Cook, who was seen wearing a FuelBand at the company's launch of the iPad Mini in October 2012, sits on Nike's board, and has for the last nine years. That relationship has been fruitful, helping Nike enter the wearable market as early as 2006 with the Nike+iPod shoe sensor package with a strong brand partner. A partnership, say analysts, would be a no brainer. "Apple is in the hardware business. Nike is in the sneaker business. I don't think Apple sees Nike as competitive. It's likely that an Apple hardware offering would be supportive of nike lunar men the Nike software, " Jim Duffy, a Nike analyst with Stifel, Nicolaus & Company, said when speaking with CNET last week.

"Nike would be content to let Apple sell devices, as long as they would be supportive of the apps. ""Partnering with industry leading tech companies is nothing new for Nike, " Nike's Strong said. "We have been working with Apple to develop products since 2006, when we introduced Nike+ Running, and Nike has since created iOS Apps including Nike+ Training Club, Nike+ FuelBand and Nike+ Move. "Of course, it was always inevitable that Cook's wrist would eventually sport an Apple made device, and no other. Whether that particular device carries Nike software may be the next defining step for Nike in the world of nike zoom men wearables. Nike today updated its popular "Nike+ Running" iOS app with a new name, "Nike+ Run Club, " as well as introducing various user interface changes and features via Fast Company.

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